How to Promote Your Small Business on Facebook in 2021
Small business ideas often stem from a deep desire to turn individual hobbies or any other distinct skills into a profitable venture. This desire creates passion and drives businesses forward to make their ventures more and more profitable. However, to promote small business and turn it into a profit-making entity requires significant efforts, persistence, and time.
On the other hand, small businesses today face cut-throat competition. Globalization has certainly increased global connectivity and has paved the way for global corporations to reach a much wider audience. Also, it has provided small businesses with the opportunity to extend their reach to global customers. Today small businesses have access to social media platforms such as Instagram, Twitter, and Facebook to market their products to their target audience. Reports indicate that a growing number of businesses are using Facebook to communicate their products to customers. Additionally, Facebook has become a leader when it comes to optimizing their social platform, especially for businesses.
Data indicates that Facebook has been the most used social platform with nearly 2.45 billion monthly active users. The number of users has a significant advantage in making it a successful marketing tool. By knowing what type of users use this platform and how they are using it, businesses can gain a remarkable competitive advantage. Thus Facebook can be a successful platform to promote small businesses in 2021.
If you find it difficult to believe advice from anyone on the internet, then let these wise words from the marketing genius David Ogilvy to guide you in promoting your small business online.
Small Business Promotion Tips on Facebook
Here are some of the best tips and ideas to implement on Facebook while promoting your small businesses. Have a look –
Build Target Audience
“The more you tell, the more you sell” – David Ogilvy
For your small business promotion, this means, creating your business page and start building your network or loyal followers. Your business page gives you the much-needed professional presence and lets you convey your brand image to your potential customers.
Yet social media isn’t all about sales pitches. As the above quote indicates you can share your brand story with the customers through some intriguing posts. It makes it easier for people to associate themselves with your brand. Also, you can share details about your products and post content that users can find useful on a regular basis. Here consistency is the key.
Another way to gradually build your audience is to invite your friends and family to like your page. They could be your initial screening audience. You may also ask them to spread the word about your products or services by posting, tagging and inviting their friends to join your page.
What to Post on Facebook
“What you say in advertising is more important than how you say it.” ― David Ogilvy
When you post something on Facebook, it has to have a purpose. You can’t just put any type of content on your page and keep hoping that it will gain you popularity. The better way to gain traction is to understand what to post when to post it, and who is your target audience. Thus it’s not just about posting aesthetically better looking content, but rather knowing what exact message you want to convey.
Following are some of the tips to create content for your Facebook business page
- Provide updates about new product launches, offers, deals
- Reveal behind the scenes details, product making videos etc.
- Share articles about emerging market trends related to your industry
- Share videos or posts that your business was tagged in
- Create ‘how to’ blog posts
Post and Ad Creatives
“The more story-appeal there is in the picture or in the photograph, the more people would look at your ad” – David Ogilvy
There’s a saying that one good picture is equivalent to a thousand words. A great picture or a well-designed post would convey your brand image perfectly without you requiring to write heaps of content. Additionally, a good picture easily grabs attention and will help you distinguish yourself from fellow competitors.
Also, video content can be an excellent alternative for regular text or picture posts. Video posts may include new product reveal videos, unboxing videos, and expert’s opinion about your product, etc. These videos help your audience to better understand your brand as well as your product, which creates trust.
Furthermore, add impactful cover for your business page. The cover must clearly convey what your brand is really about. You can also share a string of pictures of happy employees, customers, or business partners.
Add Humor in Your Content
“The best ideas come as jokes. Make your thinking as funny as possible.” ― David M. Ogilvy
Good humor has the potential to connect individuals on a much more personal level. Also, you can convey the most serious message in a humorous way and create a significant impact. Take advantage of millennial’s favorite trend of sharing memes. Share funny videos, images that will deliver your brand message while remaining humorous.
“I hate rules” – David Ogilvy
Be innovative. Be creative with your social media posts, Facebook posts. It is the best possible way to distinguish yourself from your competitors.
“Never stop testing, and your advertising will never stop improving.” – David Ogilvy
Significant numbers of small companies encounter disappointment while implementing the social media strategy. The main reason is that small business owners try to juggle all their obligations on their own. Also, new business owners often lack experience and lack of understanding of content marketing required to develop a full-proof social media marketing strategy.
Therefore, you can use Facebook’s tools to promote small business and reach your intended audience. With the help of Facebook Ads, you can gain information about who has liked your page and their demographic details. The platform also includes an analytical tool to help you understand which advertisements drive interest and sales.
Nevertheless, do not stop experimenting. Test different advertisement ideas and figure out what works for you and your audience. The more you experiment, the better you will become in your efforts.
Build Your Brand Image Online
Promoting your small business is all about building up your brand image online. You can gain a significant and relevant audience by continuously engaging with Facebook users online, providing them with useful content, and effectively leveraging all social media buttons on your business page.